Live experience
Strategy • Creative • Execution
Marketing built to move your business forward.
We help growth-minded companies and mission-driven organizations turn complex goals into clear strategy, standout creative, and measurable demand.
Growth
Green Book Global
Legal
Frasier & Griffin
1.3M+ video viewsDigital
Brand + web transformation
20+ years
B2B + consumer experience
Think • Make • Move
One accountable partner
Durham, NC
Regional + national reach
Measurable
Strategy through execution
Video-ready homepage concept
A 45–60 second reel built around real work.
Use a 12–18 second silent, captioned cutdown in the homepage hero, with the full-sound master opening on click. This storyboard can be produced from existing footage plus a focused half-day shoot.
Open with the shift
Fast-cut moments of strategy sessions, creative direction, production, and live activation. On-screen copy: Strategy. Creative. Execution.
Show the range
Move through brand work, WordPress experiences, video sets, social content, and the Fly Ball Jubilee—with people and real work replacing stock imagery.
Prove the impact
Animate selected results: $17M+ sales pipeline, 4M+ people reached, 5,000+ attendees, and 150K+ app downloads.
End with the invitation
Close on the team, the Think—Make—Move framework, and the line: Marketing built to move your business forward.
WordPress-ready delivery
45–60 sec master • 12–18 sec muted MP4/WebM loop • caption-safe framing • poster image • mobile crop
What we solve
You don’t need more marketing.
You need a clearer growth system.
Three integrated ways to engage—organized around business outcomes, not a long list of disconnected deliverables.
01 / Selected solution
Growth Leadership
For organizations that need senior marketing leadership without adding a full-time executive.
Executive Growth Leader from $3,000/month- Revenue growth and annual marketing planning
- Sales and marketing alignment
- Executive reporting and vendor oversight
- Brand, PR, partnership, and team leadership
Proof, not promises
Work that moves more than impressions.
Every engagement starts with a business challenge and ends with a result worth measuring.
$17M+
Sales pipeline generated
200%
Revenue increase supported
5,000+
Event attendees
4M+
Audience reached in six months
Event strategy + execution
The Players Alliance
The challenge
Launch a multi-day experience with only three weeks to execute.
The result5,000+ attendees, a seamless launch, and strong media coverage.
Omnichannel marketing
Frasier & Griffin
The challenge
Modernize the brand and create a unified client-acquisition system.
The result4M+ people reached across platforms in six months.
Travel + partnerships
Green Book Global
The challenge
Build partnerships around a fast-growing Black travel platform.
The result150K+ app downloads supported by strategic marketing and partnerships.
Event strategy + execution
The Players Alliance
The challenge
Launch a multi-day experience with only three weeks to execute.
The result
5,000+ attendees, a seamless launch, and strong media coverage.
Services delivered
Discuss a similar challenge
Strategy, PR, transportation, vendors, hospitality, signage, and on-site operations.
Omnichannel marketing
Frasier & Griffin
The challenge
Modernize the brand and create a unified client-acquisition system.
The result
4M+ people reached across platforms in six months.
Services delivered
Discuss a similar challenge
Brand positioning, WordPress, SEO, content, paid media, podcasts, video, and demand generation.
Travel + partnerships
Green Book Global
The challenge
Build partnerships around a fast-growing Black travel platform.
The result
150K+ app downloads supported by strategic marketing and partnerships.
Services delivered
Discuss a similar challenge
Partnership strategy, destination campaigns, content, outreach, and audience growth.
How we work
One partner. One clear path from idea to impact.
Think
Align the audience, offer, goals, message, and measurement plan.
Make
Build the brand, content, campaign, website, or experience.
Move
Launch, measure, optimize, and turn momentum into growth.
“Eric has the rare ability to balance strategic vision with hands-on delivery.” Director of Product Management, EnlivenHealth
About We Shift Culture
Senior thinking. Bold creative. Execution that moves.
We Shift Culture is a Durham-based marketing and creative agency helping organizations turn ambition into a practical growth system. Our Think–Make–Move approach brings strategy, creative development, and activation under one accountable team.
Learn about our approach →
Meet the team
Senior expertise stays connected to the work.
Growth strategy, brand, WordPress, visual experience, and video leadership work as one coordinated team.
Meet the full teamEric T. Reese, MBA
CEO + Growth Strategist
Questin Clay
Head of Video
Chris Henry
Head of Web
Michele Anderson
VP, Visual Experience
Your next move
Ready to turn marketing into a growth engine?
Tell us the business goal. We’ll identify the smartest path to move it forward.
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