Think
Clarify the audience, offer, opportunity, message, and measure of success.
About We Shift Culture
Built for organizations that need strategy and execution to move together.
We Shift Culture is a Durham-based marketing and creative agency that turns ambitious business goals into clear strategy, distinctive creative, and coordinated action.
Why we exist
Marketing should create movement—not more activity.
Too many organizations have talented people, disconnected vendors, a long list of tactics, and no shared growth system. We bring the pieces together.
Our team combines executive marketing leadership with branding, WordPress, video, content, partnerships, public relations, and live experiences. That range lets us solve the complete problem while keeping the business goal visible.
Think • Make • Move
A simple operating model for complex work.
Make
Build the strategy, identity, website, content, campaign, or experience.
Move
Launch, activate, measure, optimize, and convert momentum into growth.
How we show up
Four principles guide every engagement.
Business before tactics
We begin with the decision, behavior, or business result that marketing must create.
Senior minds stay involved
The people shaping the strategy remain connected to the creative and execution.
Culture is an advantage
We build work that understands people, context, and the communities brands want to reach.
Measurement is designed in
Success measures are established before launch so optimization is practical and accountable.
Where we work
Cross-sector experience. Audience-centered thinking.
01Healthcare + Biotech
02Travel + Hospitality
03Technology
04Legal + Professional Services
05Nonprofits + Foundations
06Education + Youth
07Lifestyle + Culture
The people behind the work
Senior expertise across the disciplines growth requires.
Meet the full teamEric T. Reese, MBA
CEO + Growth Strategist
Questin Clay
Head of Video
Chris Henry
Head of Web
Michele Anderson
VP, Visual Experience
Your next move
Build the marketing system your next stage requires.
Bring us the business goal. We’ll help define the clearest path, scope, and measures of success.
Book a growth call